PROGRAM USAHAWAN DIGITAL AI: DARI PRODUK KE PASARAN
Program ini bertujuan memperkasakan SME, IKS, pemilik produk, usahawan mikro dan pengasas perniagaan supaya mampu membina jenama, kandungan digital, website atau landing page, sistem jualan asas dan pelan tindakan perniagaan 90 hari menggunakan AI secara praktikal, mudah dan berstruktur..
4. Objektif Program
Pada akhir program, peserta dijangka dapat:
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Menyediakan Business Model Canvas bagi memahami model perniagaan sendiri.
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Mengenal pasti pelanggan sasaran, masalah pelanggan dan nilai tawaran produk.
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Membina asas jenama, product description, founder story dan positioning perniagaan.
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Menghasilkan poster promosi, caption jualan, katalog mini dan bahan pemasaran menggunakan AI.
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Membina website ringkas atau landing page untuk memperkenalkan produk dan mengumpul prospek.
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Menyediakan WhatsApp sales script, follow-up script dan customer journey ringkas.
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Menyediakan kandungan media sosial, skrip video pendek dan pelan kempen promosi 30 hari.
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Menyediakan pelan tindakan 90 hari untuk melaksanakan strategi digital dan pemasaran selepas program.
Learning Outcomes
Keunikan program ini ialah peserta bukan sahaja mengikuti sesi latihan, tetapi akan pulang dengan aset digital perniagaan yang boleh terus digunakan seperti Business Model Canvas, profil jenama, poster promosi, katalog produk, landing page, skrip jualan WhatsApp, kandungan media sosial dan pelan tindakan 90 hari.
· Business Model Canvas dan customer avatar.
· Brand positioning, product description dan founder story.
· Poster promosi, caption jualan dan katalog produk mini.
· Website ringkas atau landing page.
· WhatsApp sales script dan follow-up script.
· Marketplace product description.
· Content calendar dan video script.
· Pelan tindakan 90 hari untuk pemasaran dan jualan.g.
Course Details
Trainer
Industries: Architecture and Interior Design, Real Estate, SME, Training Industry
Professional Biography — Nisah Karim
Nisah Karim is an Applied AI Trainer and AI Adoption & Transformation Consultant with over three decades of business and leadership experience.
She is the Design Director and Chief Operating Officer of Shahnaz Interiors (M) Sdn Bhd, an established interior design and project management firm, and the founder of Ventuura Consultancy Services.
With 36 years of experience in commercial interior design, Nisah has managed multidisciplinary teams and delivered projects across healthcare, corporate, retail and government sectors. Ventuura - CV Nisah Karim.pdf
Through Ventuura, she helps SMEs, professionals and organisations apply AI to improve productivity, automate repetitive work, streamline workflows and strengthen decision-making. Her training covers workplace productivity, business transformation, workflow automation, digital marketing and practical AI adoption. Ventuura - CV Nisah Karim.pdf
Nisah holds a Diploma in Architecture from Universiti Teknologi Malaysia, has pursued a Master’s in Project Management, and is an HRD Corp Accredited Trainer. Her focus is helping organisations turn AI into practical, measurable business results.
Evaluation Summary
Evaluations are collected through private QR links shared by trainers after actual training sessions.